Managing Well

“He entrusted to them his property; to one he gave five talents,  to another two, to another one, to each according to his ability. Then he went away.”  St. Matthew 25:14-15

Last weekend, I went an apple butter boil, an old family tradition, at a cousin’s farm in my hometown.  By the bubbling kettle, I struck up a conversation with another cousin, Robin.  She plays the organ at Mount Carmel Methodist Church, a mile or two up the road in Shanktown, Maryland, a place that doesn’t make it onto the road atlas.  Mount Carmel is a white clapboard chapel, built around the time of the Civil War.  My grandparents were members and four generations of Michaels sleep in its shady churchyard.  I’ve always thought of it as a timeless place.

But Robin said things have changed.  There are only twenty of them in the pews most Sundays.  There’s no choir or Vacation Bible School anymore.  My cousin Andrew’s baby girl is the only child.  Mount Carmel has never been a big church, and it has always shared a pastor with the other local Methodist churches.  But it was probably two or three times that size when I was a kid. 

Ponder: "investing products with transcendence"

"Ad executive Douglas Atkin notes that a transformation has taken place in what's expected of the typical ad executive at a major corporation: rather than being responsible for design, packaging, and promotion, the brand manager is now asked to 'create and maintain a whole meaning-system for people through which they get identity and an understanding of the world.' Advertising is asked to induce devotion by investing products with transcendence.  So Atkin asked himself, What makes people exhibit cult-like devotion?  He thus undertook a study of cults precisely in order to figure out how brands could induce 'loyalty beyond reason.' When he heard people rhapsodize about sneakers of paper plates in terms that he described as 'evangelical,'  he realized that people join brands for the same reason they join cults and religions: to make meaning...The goal of such marketing, this (very secular) documentary concludes, is 'to fill the empty places where non-commercial institutions like schools and churches might have once done the job.' They amount to 'an invitation to a longed-for lifestyle."

James K. A. Smith, Desiring the Kingdom.

For Meditation: "the utmost expression of human need."

"The rock of Acoma had never been taken by a foe but once--by Spaniards in armour.  It was very different from a mountain fastness; more lonely, more stark and grim, more appealing to the imagination.  The rock, when one came to think of it, was the utmost expression of human need; even more feeling yearned for it; it was the highest comparison of loyalty in love and friendship.  Christ Himself had used that comparison for the disciple to whom He gave the keys of His Church.  And the Hebrews of the Old Testament, always being carried captive into foreign lands--their rock was an idea of God, the only thing their conquerors could not take from them."

Willa Cather, Death Comes for the Archbishop, 97.