The ideology and practice of mass
consumerism reshapes people—their fundamental visions of who and what they
are—not into active citizens but acquisitive consumers. Society itself is transformed not into a rich
network of various sorts of communities and social institutions that together
comprise a civil society that promotes human flourishing, but rather a national
mega-supermarket of endless products and services where shoppers (having been
“empowered” by their incomes) seek human fulfillment through mass
consumption. In such redefined human and
societal realities, things like community life, civic participation and
political engagement become extraneous, almost meaningless. They are reduced to places where the rules of
the market, wealth distribution and product safety and determined. In the end there is no such thing as a common
wealth, a public square, a common good.
All that exists are income-earning workers, commodity producers, service
suppliers, markets, regulation and sites for satiating consumption.” Christian Smith, et. al., Lost in Transition (2011), 217.
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